Company:
Pepsi
My role:
Tools:
2024
Duration:
4 Months
Overview
Impulse is a soda brand designed to excite the senses with vibrant flavors and a refreshing edge. Perfect for those who live in the moment, it delivers a burst of energy and taste that keeps you coming back for more.
Problem
Gravitate Boy faced the challenge of creating an app that effectively connects users with shared interests and opportunities in an intuitive and engaging way. The existing platforms lacked personalization, leaving users overwhelmed by irrelevant content and disconnected from meaningful interactions.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
